attitudes – likes and dislikes for identifiable aspects of the environment – objects, persons, events or ideas. Attitudes are the affective component of a three-part system that also includes beliefs (the cognitive component) and actions (the behavioural component).

major problem – the degree of consistency between the components. In general attitudes predict behaviour best when they are strong and consistent and based on a person’s direct experience and specifically related to the behaviour being predicted.

cognitive dissonance (Festinger 1957) – when a person’s actions are inconsistent with his/her attitudes, the discomfort produced by this dissonance leads the person to bring his attitudes into line with the actions.

Please note: this is a post linking to every category to attempt to bypass a WP bug.

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